St. Francis Hospital Job Vacancies 2018 for Marketing Officer

St. Francis Hospital Job Vacancies 2018 for Marketing Officer

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To develop, establish and maintain marketing strategies to meet the objectives of the hospital. Understand and effectively manage customer needs as well as designing a process that ensures a memorable customer experience. This role will involve building and cultivate key relationships with potential customers (corporate & non-corporate), public, development partners and other stakeholders nationally and regionally.

Table of Contents

Key Duties

  • Develop and implement marketing plans and projects for new and existing service
  • Manage the productivity of the marketing plans and projects and exploring ways of improving existing products and services, and increasing revenue through enrolling new corporate clients and consultants.
  • Conduct market research and analyze current market condition to determine market requirements for existing and future services.
  • Monitoring and analysing market trends and study competitors, partners and substitute products and services
  • Expand and develop marketing communication platforms including social media platforms.
  • Determine and manage the marketing budget and deliver marketing activity within agreed budget
  • Maintaining and developing relationships with new and existing clients, developing industry linkages so that they continue to use St. Francis Community Hospital services
  • Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.
  • Evaluate, review and report on all marketing activity and results.
  • Identify and map the target customers (corporate & non-corporate).
  • Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.
  • Organize CMEs for promotion of the activities and services of the medical departments and specialties.
  • Organize outreach programs with prospective patient communities.
  • Assist in designing, printing brochures, leaflets and other hospital marketing materials.
  • Track leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.

Job Requirements / Qualifications

  • Bachelor’s degree in Marketing or equivalent from a recognized institution.
  • Minimum of four years working experience in aggressive marketing and sales.
  • Experience gained from Hospitals, Pharmaceutical and Insurance will have an added advantage.
  • Proficiency in Microsoft Office Suite.
  • Digital marketing skills.

Competencies and Capabilities

  • Ability to work without supervision.
  • Good organizational and time management skills.
  • Excellent public relations and communication skills.
  • Ability to influence and attract potential clients to programs.
  • Self-driven individual who motivates and inspires confidence
  • Strategic thinker and a problem solver.
  • Team leadership skills, persuasiveness, adaptability, creativity, good judgment and decision-making ability.
  • Sales and marketing skills.
  • Creative and innovative.

How to Apply

Interested candidates are requested to email their applications with detailed curriculum vitae, names and contacts of three referees, current and expected salary to hr@stfrancishospital.or.ke on or before 9th February, 2018.

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Canvassing of any nature will lead to automatic disqualification.

 

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