KCB Bank Job Vacancy 2018 for Consumer Brand Manager, Application Details

KCB Bank Job Vacancy 2018 for Consumer Brand Manager, Application Details

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Applications are invited from suitably qualified applicants for KCB Bank Job Vacancy 2018 Interested applicant(s) ought to follow the details and procedures on this page to secure this opportunity.

KCB Bank Job Vacancy 2018

Develop and execute strategic marketing and activity plans that drive the business objectives of customer numbers, revenue and product penetration of the Consumer Banking portfolio comprising Personal Banking (Cub account), Mobile Banking, KCB Insurance Agency & KCB Capital.


  • Planning: Development and execution of marketing plans for assigned products and/or Business units.
  • BU Engagement: Work closely with the Unit heads, product development team and sales teams to achieve the business objectives. Participate in projects driven by the respective business units supported.
  • Campaigns/Promotions:
    1. Develop briefs for campaigns and promotional projects in line with the business and brand objectives. Implement internal marketing plan.
    2. Work with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives.
    3. Regular performance tracking & compilation of reports for circulation to respective stakeholders.
    4. Close out all campaigns/promotions with duly signed off report.
  • Project management: Coordinate partner agencies and suppliers to execute product activations for the products effectively within set timelines.
  • Budget management: Monitor and reconcile the Marketing budget activities by tracking LPOs and processing payments ensuring timely and accurate records.
  • Market Intelligence: Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
  • Track and analyze assigned product performance through sales numbers and value; monitor Share of Voice (SOV), competitor advertising and industry trends then utilize these to prepare monthly reports with recommendations to the management.
  • Coach and motivate the team: Ensure they are set up with all the necessary tools and have adequate knowledge to drive and deliver on business objectives
  • Sales team linkage: Work closely with regional sales teams and branches to ensure sales support at marketing activations and events as well as provide sales teams with any required support during sales driven activities.
  • Procurement and Merchandise Management: Liaise with Procurement to ensure merchandise ordered is as per correct specification and meets brand guidelines. Liaise with Procurement to ensure supplier sourcing is done in accordance to budget and business needs while maximizing savings through effective negotiations with service providers.


  • A Bachelor of Commerce degree, with specialization in Marketing or any other related field is required
  • Professional qualifications in CIM will be an added advantage
  • A Master’s degree in Marketing will be an added advantage
  • At least five (5) years’ experience in a relevant marketing role
  • At least three (3) years’ experience in brand management
  • Excellent interpersonal, and negotiation skills with the ability to network, generate new business and develop strong business relations.
  • Team player with demonstrated work ethics; consistently demonstrates a high level of professionalism.
  • Effective prioritization skills to meet a complex set of business demands and demonstrate delivery against multiple objectives.
  • Assertive, self-motivated with desire to succeed in a fast-paced environment.

How to Apply

The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidates. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.

Apply here for the Brand Manager, Consumer Jobs

To be considered your application must be received by Friday, 2nd November 2018

Qualified candidates with disability are encouraged to apply.

Only shortlisted candidates will be contacted.

NB: In the event that you are invited to interview for any positions, we will require that you provide us with the following documents:

National I.D.

KRA Pin Card

Birth Certificate of self

Passport Photo (White Background)

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Police Clearance Certificate (less than 5 Months old)

Academic and Professional certificates, including official transcripts

Certificates of Service from previous employers as applicable


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